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VICTOR WISHNA » 2009 » April

Archive for April, 2009

Letter From New York: Manischewitz Destiny

Wednesday, April 15th, 2009

Some names are tough to grow up with. When yours is a little hard to pronounce and—oh yeah—universally associated with the dry, cracker-like stuff made by the company your great-grandfather founded, “it can be a real problem,” says Laura Manischewitz Alpern. “Nine people out of ten can’t help but make some kind of matzah joke, and as a kid, you just want to be like everyone else. It took quite a long time to get used to that and to start feeling proud about the name.” (more…)